Dear Zindagi had enjoyed a good weekend when it brought in 32.5 crore in just three days. Of course a lot of credit for that goes to Shah Rukh Khan who pulled in the audience despite an offbeat theme and niche treatment.
The film had a limited audience for itself which did get consumed to a good degree over the weekend itself, as apparent in the collections over the weekdays that stayed on to be just decent. The film collected 14.5 crore* from Monday to Thursday which is less than 50% of the weekend numbers. Currently standing at 47 crore*, the film was once headed for a 50 crore mark but hasn’t quite reached there.
The film is still a successful affair due to the economics involved, though dip towards the later part of the week indicates that it would basically have a two week run.
Moreover, if Kahaani 2 turns out to be ultra impressive, then the impact would be felt by Dear Zindagi in the current week.
*Estimates. Final numbers awaited
Note: All collections as per production and distribution sources
Joginder Tuteja tweets @tutejajoginder
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