Nokia

Nokia

Nokia teases Android phone announcement on February 26

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Nokia has teased an announcement for its upcoming Nokia 6 Android phone on February 26. In a Facebook post, Nokia wrote: “Get ready! The Nokia 6 is coming to China! More announcements to follow on February 26th… Save the date!”

Nokia didn’t provide specifics on the announcement, though the February 26 date coincides with the MWC 2017 event in Barcelona, which opens to the public on February 27. It’s possible that the device will be on display there, especially since HMD Global — which owns the rights to the Nokia trademark — is eyeing an early 2017 launch for the handset.

See also:

Nokia may be developing its own mobile digital assistant called “Viki”

2 days ago

The Nokia 6, revealed last week during CES, will become the first Android smartphone to wear the Nokia brand. It will go on sale in China exclusively through retailer JD.com for 1,699 CNY (~$245). HMD also plans to unveil more Nokia phones in the first half of 2017.

For further details on the Nokia 6 hit the link, and check out its new ad below.

Nokia may be developing its own mobile digital assistant called “Viki”

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Nokia may be jumping in on the digital assistant bandwagon that’s already seen involvement from several of the top tech companies. Nokia filed for a trademark today in Europe for something code named “Viki”, which the application says will be used for mobile and web-based “assistants working with digital knowledge and combining all data sources into a single chat and voice-based interface.”

See also:

10 best personal assistant apps for Android

November 21, 2016

At the moment, that’s all we know about this filing. When asked by Engadget, a Nokia spokesperson said that it does file applications for trademarks but “we don’t comment on how, whether or when they may be used for Nokia products or services.” However, if Nokia is indeed creating a new digital AI, it will be joining many others already available, including Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana, and the recently launched Google Assistant.

Over the weekend, HMD Global revealed that the launch of its first Android-based smartphone with the Nokia brand, called the Nokia 6, will happen in China sometime in early 2017. There’s no word on if HMD’s branding agreement with Nokia would extend to any mobile software developed by the company, including any possible AI assistant. It’s also possible that “Viki” could also be offered for any smartphone or tablet devices as well.

2016 in review: 10 defining moments in the world of Android

2016 will surely be entered in the annuls of history as annus horribilis. But for the Android world at least, the tragic lows have been counterbalanced by equally euphoric highs. From the emergence of the outstandingly good Pixel phones at the expense of the Nexus program to the all-too-brief reign of the Galaxy Note 7, the year has been bittersweet. In what can only be described as one of the most tumultuous years for Android on record, here are ten defining moments of 2016.

See also:

15 best Android apps released in 2016

20 hours ago

Samsung Galaxy Note 7 recall

Easily the biggest Android event of 2016, the global sales halt and subsequent total recall of the Samsung Galaxy Note 7 was the Android story of the year. It had everything: the world’s largest manufacturer of smartphones, explosions, mystery and arguably the best Android phone ever to have graced our pockets. As unfortunate as it was unprecedented, the Galaxy Note 7 recall will remain a black spot on 2016 not only for Samsung but for Android in general.

Google gets in the hardware game and Nexus dies

If you had asked most Android fans a year ago (at peak Nexus 6P popularity) if they’d want to drop the Nexus program in favor of Google-built hardware, you’d probably have been lucky to get more than one hand in ten raised. But Google clearly thought it was a good move and graced us with the Pixel phones this year, sadly at the expense of the Nexus program. Nexus fans are justifiably miffed, but there’s no denying the Pixel has proven it was a risky bet that has already paid off in spades.

2016 in review: 10 defining moments in the world of Android

CyanogenMod breathed its last

Almost as long as there has been Android there has been CyanogenMod, with the custom ROM even pre-dating the Nexus program. But Steve Kondik took some risks that unfortunately didn’t pay off as well as Google’s Pixel punt. Arguably getting mixed up with folks he would have been better off avoiding, the fate of the various Cyanogen properties has looked grim for a while now. The recent announcement that Cyanogen Inc. will shut its doors by December 31 demolished the infrastructure of CM with it, marking the end of an era. Thankfully the soul of CM will live on as Lineage OS.

“Cheap” phones got redefined, again

The definition of a “cheap” Android phone has been steadily rewritten in recent years, perhaps starting with the game-changing Moto G. That same impulse – offering rock solid performance at a rock bottom price – has officially reached the mid-range too, with more and more “high-end” phones priced like mid-rangers. Despite diminutive price tags, these phones deliver similar specs and performance as their more expensive competition. The honor 8, OnePlus 3 and ZTE Axon 7 are obvious examples in 2016, a year when an awesome phone no longer had to be an expensive phone.

2016 in review: 10 defining moments in the world of Android

The Xiaomi Mi Mix shows OEMs what users want

Xiaomi has never really been known for its original smartphone design, fitting comfortably into that dated Chinese approach of cloning popular device designs. But all that changed with the Mi Mix, a concept phone that took everyone by surprise, not least because it miraculously avoided being leaked in advance of its announcement. A phone this cool, this futuristic, has been on every Android fans mind for years, and while we’ve seen similar phones before, the Mi Mix will be remembered as the phone that ushered in the era of the bezel-less smartphone.

Pokemon Go takes the world by storm

To say Pokemon Go has had a troubled childhood would be an understatement. If it were a teen idol it would’ve been in rehab twice by now. But despite a painfully slow global rollout, launching in a bizarre half-finished state with nowhere near enough server infrastructure, requiring a permanent connection to a battery pack and offending its most dedicated fans at almost every turn, Pokemon Go was the game of 2016. Augmented reality has been around for years, but it wasn’t until Pokemon Go that regular folks fully understood what it was. That, and it made $600 million in a couple of months.

2016 in review: 10 defining moments in the world of Android

Nokia sells its brand to HMD Global

Nokia finally gave up the hardware ghost after a misguided OS bet on Windows Phone that resulted in Microsoft selling off the company for spare parts in early 2016. Fortunately, the branding rights to the Nokia name went to a newly-formed company called HMD Global Oy, a hastily constructed mishmash of Nokia veterans committed to keeping the flame alive. With tons of experience and a deep-seated love for the Nokia of old under their belts, HMD is promising new Nokia-branded devices in 2017. They’ll be running Android and will have the whole world watching when they are eventually unveiled at MWC 2017.

BlackBerry sells its brand to TCL

With the Priv, BlackBerry presented itself as a potential Android manufacturer to pay attention to. But the Priv didn’t quite fly and the next couple of Android-based follow ups were equally overpriced. With one last BlackBerry-built device planned for 2016, the company has now sold its naming rights to TCL Communications, meaning come 2017 there will be no more BlackBerry-designed devices from the iconic Canadian company. BlackBerry will now focus on software, security and enterprise and TCL will take a punt at getting BlackBerry-branded hardware up and running on Android.

2016 in review: 10 defining moments in the world of Android

OnePlus returns to form, twice

When OnePlus’ follow up to the breakout OnePlus One failed to even outdo 2015 flagships, it looked like the company’s “flagship killer” promise might have been misguided. But with lesson in humility learned, OnePlus returned with a vengeance in 2016, delivering outstanding phones in both the OnePlus 3 and OnePlus 3T. OnePlus offended a lot of its core fans by releasing an updated device just a few months after the first, but OnePlus has practically turned stepping on toes into an art form. And when the results are as good as the OnePlus 3T, a few bruised toes are a small price to pay.

Project Ara dies and modules face an uncertain future

For a while it looked like 2016 might be the year of the module. With Project Ara on the horizon, the LG G5‘s modular slot design and the Moto Z‘s magnetic version, modules had officially arrived. But then no one bought the G5 or its Friends, Project Ara got scrapped entirely and Moto Mods found themselves the only residents left in an overpriced graveyard populated by ghosts. Lenovo may now be the best company doing modules, but it might also be the only company doing them next year.

2016 in review: 10 defining moments in the world of Android

Bonus mention: Android apps on Chrome OS

This may not have registered too highly on most folks’ radar this year, but bringing the million-plus Android apps to Chrome OS devices suddenly made Chromebooks even more compelling. Already massively popular for offering great performance at an almost laughably low price, Chromebooks have already become the default option for education and business, with Chromebooks outselling Macs for the first time in 2016. With Google Play’s massive app library now available, Chrome OS and Chromebooks are only going to get bigger.

Wrap up

2016 was a year of game-changing events: from the end of CyanogenMod, Nexus and Project Ara to imminent rebirths for BlackBerry, Nokia and Lineage OS. Affordable phones held their own against expensive rivals better than they ever have before and finally all major flagships raised the bar on camera performance. Google Now/Now on Tap essentially got supplanted by Google Assistant, AR and AI was everywhere and tablets and smartwatches were nowhere.

Qualcomm became reliable again, Alphabet was briefly the most valuable company in the world and Samsung’s crown prince finally ascended to the board of directors before losing face in the wake of the South Korean presidential impeachment scandal. Nougat arrived, the Note 7 departed and we all looked like idiots in VR headsets (when we weren’t busy talking to our speakers that is).

HTC, Sony and Moto largely dropped off the radar, only to be replaced by Pixel, Huawei and Xiaomi. Headphone ports became an endangered species, smartwatches saw signs of life with Google promising new Android Wear 2.0 watches in early 2017 and everyone and their dog ran beta previews for Android 7.0. It was a wild rollercoaster of a year, no doubt, but we wouldn’t have it any other way.

What did we miss and what are you predicting for 2017?

HMD Global rumored to launch as many as four Nokia-branded phones in mid-2017

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One of the most anticipated smartphone launches of 2017 centers on HMD Global’s promise to release devices with the Nokia branding. Today, a new yet unconfirmed report claims that the company will in fact launch as many as four Android phones with the Nokia name sometime in the second and third quarters of 2017.

See also:

5 things Nokia, and HMD Global, need to do for a successful 2017 Android phone launch

November 23, 2016

This latest report comes from DigiTimes, using unnamed sources. It says the four new phones will have display sizes that will range from between 5 to 5.7-inches, with resolutions in WQHD or Full HD. The story added that the displays will come from a number of different sources, such as LG Century Technology (CTC) and Innolux.

The story also claims that HMD will reveal its first Nokia-branded phone in late February at the Mobile World Congress trade show. It cites another Chinese-based news source which claims the first phone will be called the Nokia DIC, and will come in two models; one with a 5.0-inch display and 2GB of RAM, and the other with a 5.5-inch screen and 3GB of RAM.

As always, be sure to take these unconfirmed reports with a grain of salt. We’ll be sure to let you know if HMD Global makes any official announcements regarding these rumors.

Nokia sues Apple for alleged patent infringements

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This post originally appeared on our sister site, TabTimes.

Nokia is clearly not wishing Apple a happy holiday season. The Finnish company has filed lawsuits in both the US and Europe against the Cupertino, California home of the iPhone, iPad and MacBook Pro. The company claims Apple is using 32 of its patents in its devices without Nokia’s permission and is not paying the required royalties for their use.

See also:

Here's what we know, and what’s rumored, about the Nokia 2017 comeback

1 week ago

Nokia sold off its smartphone division to Microsoft in 2014, but that company has since shut down or sold off nearly all of those assets. However, Nokia still holds claim to thousands of patents under its Nokia Technologies division, which it says are being used in many smartphones, tablets and other products. In today’s press release announcing the lawsuits, the company stated Apple did agree to pay for the use of some of its patents in 2011. However, it added that since then the company has been trying to get Apple to pay for the use of other patents it controls for the past few years. Those talks apparently went nowhere, so the company felt it needed to take its dispute to the court system.

Nokia stated the patents that it claims Apple is using, but not paying for, include ones relating to “display, user interface, software, antenna, chipsets and video coding.” So far, Apple has yet to officially respond to Nokia’s accusations.

This new legal battle comes to light as the Nokia brand is slated to return to the smartphone market in 2017. The company has licensed its name to HMD Global, who will be launching smartphones with the Nokia brand in the first half of the new year.

Here is what we know, and what’s rumored, about the Nokia 2017 comeback

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As we end 2016 and look forward to 2017, one of the biggest and most anticipated events of next year will be the return of the Nokia brand to mobile devices. In mid-2016, the Finland-based company reached an agreement with HMD Global Oy, which will launch new smartphones – running Android – with the Nokia brand next year.

In fact, just this week HMD actually announced its first two Nokia-branded phones. Before you get too excited though, these devices are feature phones: the Nokia 150 and 150 Dual SIM. Both will go on sale in parts of Europe, Asia and other markets in the first quarter of 2017.

However, we’re more interested in the launch of new Android smartphones with the Nokia name. Here’s what we definitely know about those plans (spoiler alert: not much yet) along with the rumors about what we may or may not expect from these new products.

See also:

5 things Nokia, and HMD Global, need to do for a successful 2017 Android phone launch

3 weeks ago

Confirmed

HMD Global has the rights for the next 10 years to release feature phones, smartphones and tablets with the Nokia branding. The first smartphones to use the Android operating system are scheduled to go on sale sometime in the first half of 2017.

HMD is technically a startup, formed just in the last six months and based in Finland, just like Nokia. It’s also run by former Nokia executives led by CEO Arto Nummela and President Florian Seiche. Technically, Nokia will have no design input in the making of these new Android smartphones; all of that will be handled by HMD. The phones will be made by FIH Mobile Limited, which is a subsidiary of Foxconn, one of the biggest assemblers of smartphones and the maker of the iPhone.

The company has also hired Pekka Rantala to be its chief marketing officer. He was not only a former senior vice-president of marketing at Nokia, he also served as the CEO of Rovio Entertainment, the creators of the Angry Birds mobile game franchise. Rantala has a ton of experience in getting people interested in mobile brands and may be the perfect choice to help relaunch Nokia’s name in the mobile phone market.

HMD has also selected Mother, one of the world’s biggest ad agencies to handle its global launch of Nokia smartphones. Mother’s clients include Target, Calvin Klein and many more major companies and brands.

So far, HMD has only offered vague statements about what their Nokia-branded smartphones will be like. They claim the phones will offer consumers “innovation, quality and experience” and will combine that with Nokia’s previous reputation of offering iconic “design, robustness, and reliability”. HMD reportedly plans to spend $500 million in marketing over the next three years to support the sale of the new Nokia phones.

Believe it or not, that’s all that Nokia and HMD have confirmed so far for their mobile phone return. But what about all the rumors about what those first Android smartphones might actually be like?

Here is what we know, and what’s rumored, about the Nokia 2017 comeback

Rumored

HMD Global will be attending the annual Mobile World Congress trade show in Barcelona, Spain in late February, and most of the online, but unconfirmed, rumors claims that the company will make the first official reveals of its Android smartphones at that event. We certainly think MWC 2017 is the perfect venue for the Nokia relaunch – it’s just a question of whether they will be ready by then.

As far as the actual smartphones that the company may announce, things are much more foggy. One site that claims to have info on those phones is a fan site called NokiaPowerUser, via “unnamed sources”. Keep in mind these reports are highly suspect and should be taken with a big grain of salt, but here they are for your evaluation.

NPU says that the first Nokia branded phone will be called, rather unimaginatively, the D1C . This sounds more like a code name than one that might actually be used for a shipping product, so even if that part of the rumor is true, it’s likely that name will change between now and the official reveal.

The site says that there will be two variants of the first Nokia-branded phone from HMD. One will reportedly have a 5-inch display, 2 GB of RAM and a 13 MP rear camera, while the other will have a 5.5-inch screen, 3 GB of RAM and a 16 MP rear camera. Both variants are supposed to have a Qualcomm Snapdragon 430 processor inside running at 1.5 GHz, along with 16 GB of onboard storage, along with an 8 MP front-facing camera and Android 7.0 Nougat pre-installed. Pricing for the 2 GB version is supposed to be around $150 while the 3 GB version is rumored for about $200.

There have also been some alleged screenshots and renders of this phone floating around the Internet, but quite frankly, they are of even less legitimacy than the hardware specs we have just mentioned so we won’t even post them here. Again, we want to emphasize the fact that the above specs have not been confirmed in any way, shape or form and they may turn out to be way off from the final product. They are presented here just to represent the latest rumors about the new Nokia smartphone.

Challenges

While HMD will have a lot of good will from many fans of Nokia, it will have many challenges to overcome. There is a lot of stiff competition in the Android smartphone space already, and even though it has a lot of experience behind it HDM is still a very young company. It will have to prove itself right out of the gate that it can go up against established businesses like Samsung, Lenovo, LG, HTC and others for the smartphone audience.

Nokia must also offer innovative features for its phones that make them stand out from the crowd, yet also make them affordable enough so that consumers will give them more than just a passing look. Finally, HMD needs an absolutely killer marketing campaign that will combine nostalgia for the Nokia brand with the new beginning for its smartphone products.

What do you want to see in HMD’s Nokia branded phones and do you think the name came be resurrected in the industry in 2017? Let us know your thoughts in the comments.

Nokia’s new Android phones made in “close partnership” with Google

While it will come as no surprise that Nokia-branded smartphones will be available in H1, 2017, it might be a little surprising to hear that Google has had significant input into them. HMD Global Oy, the Finnish ‘startup’ founded by industry veterans to bring Nokia feature phones and smartphones to market in 2017, has officially entered the market today.

While feature phones are the only Nokia-branded phones currently available on Nokia’s site, the switch to Android in 2017 will see Nokia phones exposed to a vast new audience. But HMD hopes to expand that audience even further by convincing loyal Nokia feature phone owners to finally upgrade to a new Nokia smartphone when they become available.

HMD hopes to convince loyal Nokia feature phone owners to finally make the leap to a smartphone: a Nokia smartphone.

According to its press release, “HMD has a significant global foothold including Americas, Europe, Asia, Middle East, Africa, India and China from day one.”

If the company manages to not only tap into the strong nostalgia for the Nokia brand held by current smartphone owners but also to encourage Nokia loyalists to take the plunge into the smartphone world, they could have a winning strategy on their hands.

Nokia’s new Android phones made in “close partnership” with Google

HMD’s strategy

But HMD isn’t relying simply on goodwill and the Nokia feature phone business, which it also acquired in its 10-year exclusive licensing arrangement with Nokia Oyj, as its key ingredients for success. HMD Global CEO Arto Nummela told Reuters that its first forays into the Android smartphone world have been conducted in close partnership with Google.

The details of that partnership are not public, but it would be easy to guess the kinds of advice Google would have for a new player in the Android space, especially one that casts as long a shadow as Nokia. For instance, if we see a Moto-esque “stock Android+” on the new Nokias, with a few custom tweaks on top, I wouldn’t be at all surprised.

We will be extremely true to the Nokia brand. The Nokia brand is known for simplicity, ease of use, reliability and quality.

As Nummela told Bloomberg, “we will be extremely true to the Nokia brand. The Nokia brand is known for simplicity, ease of use, reliability and quality. These are the elements that we will deliver together with amazing industrial design.”

The new Nokia need only focus on three much-loved Nokia characteristics to get back in the game and stand out: best-in-class battery life, outstanding durability and user friendliness. Extensive customizations to stock Android will only make things more complicated and slow down the update process.

No one wants to see a Nokia phone cast in the same mold as the ill-fated BlackBerry Priv.

The era of pointless software gimmicks is gone (or should be) and no one wants to see a Nokia phone cast in the same mold as the ill-fated BlackBerry Priv. As great as that phone was, it tried too hard to do too much and ended up falling short.

Fortunately, Nokia doesn’t have as much legacy software baggage to bring to the Android platform with it as BlackBerry did.  As much as Nokia needs a firm break from Microsoft, some aspects of that period in the company’s long life should absolutely remain, like the Nokia Lumia’s excellent camera reputation.

Nokia’s new Android phones made in “close partnership” with Google

But will it work?

HMD, in my opinion, need simply focus on bringing what Nokia has always done well to the Android platform. That alone will garner it a significant following and reduce the risk of expensive and possibly poorly-thought-out “innovations” that might derail Nokia’s successful return to the smartphone market. (Of course, some folks think Nokia should innovate rather than play it safe.)

Whatever HMD decides to focus on, manufacturing shouldn’t be a problem, with iPhone assembler Foxconn handling the manufacturing of the new Nokia phones. HMD Global will focus purely on design, distribution and marketing. With 40 offices globally already, HMD is clearly not taking things slowly and the company has committed $500 million to marketing the new devices over the next three years.

HMD Global may just be able to pull off the resurrection of the decade.

With pre-existing relationships to retailers and carriers, a highly experienced management team, one of the strongest brands in the telecommunications industry, strategic partnerships with the likes of Google, Foxconn and Nokia itself, and an aggressive global approach supported by a still significant, if steadily declining, feature phone business, HMD Global may just be able to pull off the resurrection of the decade.

What would it take to make you buy a Nokia Android phone?

5 things Nokia, and HMD Global, need to do for a successful 2017 Android phone launch

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In September 2010, Nokia announced it had hired Stephen Elop, formerly of Microsoft. In a surprise move, he became the new CEO for the Finland-based mobile phone company. Then in February 2011, Elop announced that Nokia had signed a partnership with Microsoft to make Windows Phone its primary smartphone operating system, ahead of Nokia’s own Symbian OS.

At the time, Nokia was still the biggest maker of mobile phones, but with the launch of the iPhone and the Android OS a few years earlier, the company knew that it needed to make some changes to stay competitive. Unfortunately, it hooked its saddle onto the wrong horse in this race with Windows Phone. Indeed, many people at the time questioned why Elop and Nokia didn’t start creating Android phones instead.

Whole books will likely be written about Nokia’s fall from the mobile phone market in the future

Whole books will likely be written about Nokia’s fall from the mobile phone market in the future. In short, the gamble with Windows Phone ultimately didn’t work, and in September of 2013, it was announced that the company’s Devices and Services division was being sold to Microsoft, which was then being run by CEO Steve Ballmer. That deal was completed in 2014, but Microsoft failed to use the resources it bought from Nokia to make a dent against the iPhone and Android phones in the smartphone market. Under its current CEO Satya Nadella, Microsoft has since laid off nearly every former Nokia employee it brought in with the company in 2014 and shut down all of its phone manufacturing facilities. As part of its deal with Microsoft, Nokia could not launch any new smartphones until at least the fourth quarter of 2016.

5 things Nokia, and HMD Global, need to do for a successful 2017 Android phone launch

Just a few months before the deal for Microsoft to buy Nokia’s phone division closed, Nokia did in fact launch three Android-based phones as its swan song in the phone business in early 2014: the Nokia X, X+ and XL. However, after the deal closed, Microsoft quickly shut down the Android phone lineup. In 2015, the company launched the Android-based N1 tablet, as its agreement with Microsoft did not cover tablet products.

See also:

HMD global gearing up for release of its Nokia Android phones

3 weeks ago

The name 'Nokia' continues to be one of the most well known properties in mobile phones worldwide

The Nokia brand name continues to be one of the most well known properties in mobile phones worldwide, and the company clearly wants to go back and compete with Apple, Samsung and others in the industry. Earlier this year, the company announced that it is offering its brand name and IP to a new company called HMD Global. This new company is based in Nokia’s home country of Finland, and has a number of former Nokia team members on board. It will design new smartphones and tablets, and yes, they will use Android as the OS. Nokia will not be a direct investor in HMD, but it will be setting “mandatory brand requirements and performance related provisions” for the company to follow as it creates its new mobile devices. There are already some rumors about what those first phones will be like in terms of hardware, but at the moment nothing is confirmed yet, so take any of those reports with a big grain of salt.

Android-powered Nokia phones are coming in 2017

A few days ago, Nokia confirmed that smartphones with its branding will launch sometime in 2017.  It’s possible that the official announcement will come at the Mobile World Congress trade show in Barcelona, Spain in February. While the name is still well known, it will take a lot of effort, and ultimately time, to take market share away from the companies that have been working on Android phones for the past few years. However, it is not impossible. Here are five things that I personally think HMD will need to do to have a successful smartphone launch in 2017.

Don’t be afraid to innovate

5 things Nokia, and HMD Global, need to do for a successful 2017 Android phone launch

Even though Nokia saddled itself with Windows Phone as its OS for a few years, it still made big strides in smartphone hardware and software. The Lumia 1020, with its 41MP rear camera, launched in 2013, and has yet to be surpassed in terms of megapixels for smartphones. The company also released a number of apps that were ahead of its time, including AR apps before it became a trend, and more. In short, HMD needs to offer things that no other smartphone company has yet to release, yet still make those features attractive to consumers as well. That won’t be easy, but if Nokia could do it with Windows Phone, then HMD can with Android.

Release smartphones for every audience

Nokia launched Windows Phone devices that reached large audiences, ranging from the 6-inch Lumia 1520 for high-end users, to the budget-priced 4-inch Lumia 520. HMD must also offer a range of devices that will be embraced by people who just need a cheap phone all the way to customers who want to get all of the latest in hardware and software.

Ignore the tablet industry for now

The tablet industry is in a bit of a slowdown

In its announcement, HMD said it would also be designing tablets as well as phones. However, it might be a mistake to begin a launch of products with a tablet device. Frankly, the tablet industry itself is in a bit of a slowdown, as more people are embracing 2-in-1 devices like the Surface lineup from Microsoft. While we think HMD could make a great 2-in-1 tablet or notebook in the future, it’s perhaps best if they hold off and concentrate on the smartphone market for its product launches in 2017.

Keep the nostalgia factor of the Nokia brand

Many people have fond memories of using a Nokia mobile phone, including listening to its classic ringtone. HMD needs to use that song and other items from the history of its partner company in new and clever ways to help promote and market its new smartphones. It will certainly help to break the Nokia name away from its Windows Phone days.

Don’t even mention Microsoft or Windows Phone

There’s likely still a lot of bad blood at the current incarnation of Nokia about the decision to partner with Microsoft and go all in with Windows Phone. There might be a temptation for HMD to take a few pot shots at Elop and Windows Phone when they launch their smartphone products with the Nokia brand. However, we think that would be in poor taste. It’s best not to mention that part of Nokia’s past at all, except to perhaps highlight some of the company’s smartphone innovations that it had with its Lumia family. The names “Microsoft”, “Windows Phone” and Elop should be ignored completely in the relaunch.


Conclusions: High hopes and expectations

The return of the Nokia name to the smartphone market will likely be one of the most anticipated in 2017, and there will likely be some high expectations from HMD to delivery. We think that it can do just that, if it can combine innovative features and a wide range of devices with the Android OS backing it up.

What do you think of the Nokia name returning to smartphones next year? Can HMD launch a series of devices that can compete with the major companies? What do you think it should do to ensure a successful rebirth of the company brand in the smartphone market? Let us know your thoughts and ideas in the comments!

Nokia’s new Android-powered smartphones might arrive at MWC 2017

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An official slide from a Nokia presentation delivered at the company’s recent Capital Markets Day confirms the “Nokia brand’s return to smartphones” in 2017. With the company previously tweeting to say its CEO Rajeev Suri will deliver a keynote speech at MWC 2017, it’s looking increasingly likely that we’ll see Nokia’s 2017 lineup of Android-powered smartphones in late February.

See also:

HMD global gearing up for release of its Nokia Android phones

2 weeks ago

Of course, Suri’s keynote may not be centered on announcing the new devices, and indeed we may not see any new Nokia devices at the trade show, but considering the smartphone focus of MWC and Suri’s confirmed keynote, it’s hard not to assume otherwise.

Nokia’s return to smartphones has been eagerly anticipated, both by those nostalgic for the Nokia brand as well as by those anxious to see if Nokia tries to deliver on its traditional strengths – outstanding durability and phenomenal battery life – in an Android smartphone.

Nokia’s new Android-powered smartphones might arrive at MWC 2017

Nokia’s name may appear on the devices likely to arrive at MWC 2017, but they won’t actually be made by Nokia. Back in May the company announced it had reached an exclusive branding rights deal with a hastily-constructed consortium of ex-Nokia veterans.

HMD Global was put together virtually overnight in order to secure the rights to using the Nokia brand on smartphones when the licensing offer was first made public. Whatever happens at MWC in February, we’re going to be more pumped to see a Nokia phone than we have been since the late 90s.

Are you excited for a new Nokia smartphone? What do you think it’ll look like?