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As you’ve probably heard, Amazon is doing Black Friday a little differently this year. Rather than just offering deals on November 25 and the Monday following, Amazon has 35 days of deals available, starting today and ending on December 22.

There’s a massive list of the best deals available here, but do note that they aren’t all live now. There will be a steady stream of new deals going live as often as every five minutes, so be prepared to have a permanent Amazon tab open in your browser or download the Amazon shopping app from Google Play.

Amazon does note that “many of the best Black Friday deals on Amazon heat up during the ‘Turkey 5’ – those five popular days of online shopping starting on Thanksgiving Day and continuing through Cyber Monday”. So if you want to avoid completely destroying your bank balance, you may want to restrict your impulse shopping to that time period.

Amazon kicks off its massive Black Friday sale with list of the best deals on offer

Some of the nicest deals on offer include big savings on various Kindles and Fire tablets, $40 off the Amazon Echo and more Amazon gear reductions. If you’re in the market for a new TV there’s plenty on offer from the likes of Samsung, Sony and LG. There’s also a bunch of discounts on toys, tools, kitchen appliances, pet products, video games, sports equipment and of course: books.

Stay tuned for our mammoth roundup of all the best Black Friday deals from around the internet.

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